Marketing Psychotherapy and Psychiatric Practices
May 30, 2013
I have heard other clinicians claim that they have “full” practices. That has never been my experience in 30 years of practice. Maybe it’s due to my business model – relatively high fees and not participating in the insurance game. But I also like to treat patients aggressively and am gratified when they leave my practice having gotten what they needed. Whatever the reason, looking ahead in my schedule and seeing open time has for years unnerved me enough to make marketing a top priority.
As I wrote in my book, I have been driven by fear of failure since the beginning of my career. Rather than collapsing in a heap of despair, I actively, aggressively pursued referrals. Back then it was relatively easy since I started practicing in Dallas where I had trained, both for psychiatry and psychoanalysis, thus being well-connected in the community. But even with that advantage I reached out to colleagues letting them know of my time availability and eagerness to work. With my move to Chicago eight years ago all that changed. I had to start over from scratch.
I have developed a habit of sending out mailings to colleagues two to four times per year. How I got started with this method is detailed in my Starting & Growing Concierge Psychotherapy & Psychiatry Practices, All You Need to Know. I have compiled a database of 400 (and growing) contacts. Within the next few weeks each will receive a mailing from me. It will include a cover letter, a print of a brief article relevant to psychiatry, and a top notch marketing “tear sheet” highlighting my practice focused on providing remarkable service. These marketing “shout-outs” routinely result in several referrals and several new connections with clinicians.
To learn more about marketing your practice, purchase my book then contact me for consultation/coaching. I’m eager to help.