This piece was inspired by Seth Godin’s Purple Cow. The central message is that old school marketing methods don’t work any more. In order to achieve growth today, Mr. Godin insists, you’ve got to make a big splash of a particular kind. He calls this Purple Cow. The book is about his take on the how and why of “the remarkable”.
But you can’t live the purple cow always – “too risky, too expensive, too tiring… But when you need to grow or need to introduce something new, it’s your best shot.”
“Remember it’s not about being weird. It’s about being irresistible to a tiny group of easily reached sneezers with otaku. Irresistible (for the right niche) is just remarkable.”
This is just a hint of his language in Purple Cow. The idea is to really really embody passion – to enliven, “in joy” your practice in all its aspects. Make it remarkable.
So how is this relevant for the work of Clear Life Path Consulting?
In each client’s case I am helping them transform their existing practice into a Concierge Practice. This fits nicely in Godin’s “remarkable”. Astonishing customer service is at the core of the concierge concept as we have developed and practiced it. An unusual degree of commitment to promoting our accessibility to our potential patients – and a remarkable degree of availability to our ongoing patients/clients is what we are all about.
I think it goes without saying but I will risk redundancy to say it – extraordinary competence and commitment to the work we’re hired to do for our patients are the sine qua non of our practices. Our accessibility and availability are much, much more than icing on the cake – they are the inevitable manifestation of our brand of remarkable engagement – observed in a different domain.